Roborock Reports 56.51% Revenue Growth in 2025; Q1 2026 Revenue Up 23.31%
2026-04-22 00:00:00 · Corporate
BEIJING, April 22 — Roborock (688169.SH) today released its 2025 Annual Report and First-Quarter 2026 Report as part of its regular obligations under the Shanghai Stock Exchange index, delivering another set of strong results that highlights the resilience of its business and the effectiveness of its long-term strategy.
For full-year 2025, the company reported revenue of RMB 18.695 billion, up 56.51% year over year and the highest in its history. In the first quarter of 2026, revenue rose to RMB 4.227 billion, up 23.31% year over year, while net profit attributable to shareholders reached RMB 323 million, an increase of 20.83% from the same period last year.
The results mark an important milestone in Roborock’s long-term development strategy. In 2025, as the global smart-cleaning industry entered a pivotal stage of adoption, the company made a deliberate decision to prioritize strategic investment, focusing resources on three core pillars: research and development, technology transfer across product tiers at different price points, and global expansion.
Roborock continued to invest heavily in innovation throughout 2025. Annual R&D spending reached RMB 1.42 billion, up 46.13% year over year and representing 7.59% of total revenue—keeping the company among the industry leaders in R&D intensity.
During the years 2025 and 2026, Roborock introduced a number of landmark innovations, including the Roborock Saros Z70 - the first commercially availiable robotic vacuum with a 5-axis mechanical arm. In CES 2026, the Roborock Saros Rover, featuring the world's first two-wheel-leg architecture in a robovac, was awarded with several media accolades, thanks to its great progress in imitatating human mobility for robotic cleaning purposes. During 2025 and 2026, Roborock is also launched its first lineup of lawnmower products, further strengthening its fully self-developed, full-stack technology platform.
On the product front, Roborock advanced its technology transfer strategy across several product and pricing tears by extending premium technologies across a broader range of price points. This enabled the company to build a more complete portfolio spanning entry-level, mid-range, and flagship products, expanding its addressable market and deepening user adoption.
Roborock also delivered a major breakthrough in overseas markets. In 2025, overseas revenue reached RMB 10.442 billion, up 63.46% year over year, accounting for 56% of total revenue. The company ranked No. 1 by market share in more than 10 key countries, underscoring its transition from a China-based brand with international reach to a truly global brand.
According to IDC, Roborock shipped 5.8 million robotic vacuum cleaners globally in 2025, an increase of 76.5% year over year. Its global market share reached 17.7%, ranking first worldwide. These achievements further reinforce the company’s leadership position and provide a strong foundation for long-term growth.
In the first quarter of 2026, Roborock began to realize the benefits of these earlier investments. Both revenue and net profit increased year over year. The company’s flagship Roborock Saros 20, launched at the start of 2026, received a strong market response and helped increase the contribution from premium products.
From ramping up strategic investment in 2023, to extending global market leadership in 2024 and 2025, and now to delivering simultaneous revenue and profit growth in the first quarter of 2026, Roborock has established a clear growth path anchored in technology and long-term business attitudes. Its growth engine—technology foundation, product democratization, globalization, and reinvestment into R&D—has now formed a complete and self-reinforcing growth loop.
Looking ahead, Roborock sees a clear path to continued profitability improvement. First, economies of scale are expected to further reduce unit costs as shipment volumes increase. Second, continued optimization of product mix should support higher overall profitability as premium products account for a greater share of sales. Third, as earlier strategic investments mature, expense ratios are expected to normalize over time, including both sales and R&D expenses.
Roborock’s first-quarter 2026 performance directly addresses market concerns and demonstrates that its decision to accept near-term pressure on margins was a deliberate and effective strategic choice—one aimed at capturing share during a critical stage of industry adoption and building long-term competitive barriers.
Going forward, the company will continue to execute its long-term strategy with technological innovation at the center, further strengthen its products and brand, deepen its global presence, and pursue both scale expansion and profitability improvement.
With smart-cleaning penetration still below 20% globally, Roborock believes substantial growth opportunities remain ahead for the industry—and for the company as a global category leader.
About Roborock
Roborock is a leading smart cleaning brand renowned for its intelligent cleaning solutions. Having become the #1 best-selling robotic vacuum cleaner according to IDC* since 2023 and the #1 Smart Cleaning Robot Brand in 2025 amongst vendors selling robot vacuum, robotic lawn mowers, pool cleaners, and window cleaners, , Roborock enriches lives with its innovative line of robotic, cordless, wet/dry vacuum cleaners, robotic lawn mowers and washer-dryers. Rooted in a user-centric approach, our R&D-driven solutions cater to diverse cleaning needs across more than 170 countries and regions. Headquartered in Beijing and with strategic subsidiaries in key markets, including the United States, Japan, the Netherlands, Poland, Germany, and South Korea, Roborock is dedicated to elevating its market presence worldwide. As of 2026, Roborock has sold more than 25 million units of Robot Vacuum Cleaners. For more information, visit https://global.roborock.com/.